Indian cricketers investing in startups is nothing new, we have seen many Indian cricketers before. But the new thing is that former Indian cricketer our Sourav Ganguly has joined this bandwagon. He has invested in a food delivery startup called Just MyRoots.

This app is believed to be India’s first perishable food delivery application. Former cricketer Mana Sourav Ganguly has taken a minority stake in the startup, but the amount has not been disclosed.

What is JustMyRoots app ?

It is a perishable food delivery app. It is said to be India’s first intercity food delivery app.
Cricketer Sourav Ganguly has invested in this.

Our former Indian cricketer Sourav Ganguly who invested in JustMyRoots :

He reportedly paid an undisclosed amount for a minority stake in food delivery startup Just MyRoots. Additionally, he and the startup also reportedly have an endorsement deal.

When was MyRoots, a food delivery startup founded ?

This food delivery startup was founded in 2016.

Who founded this food delivery startup ?

This food delivery startup was founded by Samiran Sengupta, Rajan Sachdeva and Promita Sengupta.
Not only that it also offers intercity meal delivery.

According to ET, we get a report that JustMyRoots is in talks with several investors to raise ₹120-₹150 crore in a lump sum for expansion.

What did startup co-founder Sameeran Sengupta say ?

He said, with additional funding, to compete with Swiggy and Zomato at all

• Developing its own packaging options
• Launch of intra-city food delivery services

Interest in investing in new ventures :

Our former Indian cricketer Sourav Ganguly himself likes to order food and also eat at home. If we look at it these days, most people in society work long hours, and eating out is not always an option because they are tired from doing this. Noticing this, he chose to buy a strategic stake for personal investment.

Not only that, he (Sourav Ganguly )also said :

• I have a passion for investing in new ventures,
• Not only that, he currently has stakes in four of them.
• I recently cashed out one of them.

And we understand that with this, the investment of JustMyRoots from high-net-worth individuals has increased to ₹31 crore. The startup is targeting a revenue of INR 208 crores for 2022–2023.
It is estimated to reach ₹350 crore in FY24.

What does it take to start fresh food delivery ?

It implements a hot chain supply solution to enable fresh food delivery.

Here are some good things :

• At least it can keep food hot for at least 4 to 5 hours.
• A cold chain is also provided to preserve food for at least 72 hours.

Who developed it ?

Acaya, a subsidiary of this startup, developed these solutions. do you know It has also filed a patent application. According to Inc42, a report suggests that the business plans to roll out the technology to other industries as well.